- Client
- Grandvalira Resorts
- Sector
- Sport
- Type
- Competition
- Year
- 2026
Grandvalira Resorts hosted the Downhill and Super-G races of the women's FIS circuit on the Àliga course in El Tarter, from 27 February to 1 March 2026, drawing between 4,000 and 5,000 spectators a day. Until then, ticket sales were the only measure the resort had of whether the event had worked.
Is it the racing that moves the crowd, or everything the organisers build around it?
Audience response in the main finish-line grandstand, captured continuously across all three days. The television feed was brought into the report as a content reference, making it possible to pair every shift in response with what was happening at that exact minute: pre-show, venue presentation, runs by bib number, standings, and interviews. Analysis can be cut by day, time band, or run-of-show segment. In parallel, footfall was measured across the Village, where sponsors were located.
A World Cup crowd is supposed to be there for the skiing. Yet the weekend's highest Activation levels were not confined to the runs: Sunday's pre-show and the venue atmosphere segment produced some of the three-day peaks. What the organisers programme around the race moves the crowd as much as the race itself. And a second reading pulls apart two things usually counted as one: the single highest Activation moment was the standings announcement, not the winner's interview that followed, where Activation drops while Focus and Gravity climb. The crowd is not celebrating — it is listening. Response also built across the weekend: Sunday was the only day on which Activation outweighed Attenuation.
Data is captured in real time, and live readings were shared during the competition to flag moments as they happened; the report was produced once racing closed. Grandvalira Resorts came away with objective measurement of how its content and activations landed, and a basis for judging which formats to repeat in future editions. In July 2026 the resort brought Emogg back, on a wider brief, across all three days of the UCI MTB World Championships.
Emogg's solution uses no biometrics and no profiling: it reads the response of a group, not of individuals.
