From high performance to insight.

Bringing the precision of elite sports to the analysis of audience emotions.

TRUSTED BY LEADING BRANDS

We help you understand your audience in real time, so you can refine strategies, optimize outcomes, and make smarter decisions.

What drives us

We want every decision in an event or interaction to be based on real insight. We help transform collective emotions into clear, actionable data to optimize messages, content, and experiences.

What defines us

We think with rigor and work with evidence. We measure without intruding, always respecting people. We believe in useful solutions, not technical barriers. We translate complexity into understandable signals.

Richi Serrés

Founding partner and advisor

Mental coach for elite athletes and teams with Olympic medals and world titles. His experience in emotional management within high performance has been key to developing the scientific foundation of Emogg’s algorithms, providing unique insight into how to measure and optimize human performance.

Edgar Sanjuán

CEO & Founder

For over a decade, he has helped teams and organizations align ideas through Visual & Design Thinking. Today, he leads Emogg with a clear mission: to turn human experience into objective data and transform the way we measure what truly matters.

Alejandro Larrazábal

Founding partner and advisor

Coach to high-level golfers and creator of one of the largest golf content channels in Spain. His strategic vision and experience in emotional training applied to sports bring Emogg a distinctive approach: translating the learnings of high-performance sports into the objective analysis of human experience.

Team

We are a scientific and technical team with proven experience in high-performance sports, dedicated to creating the leading solution for measuring any human experience in real time.