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Real cases, told in five beats

Every case follows the same structure: context, the question, what was measured, the finding, and the decision. No decorative figures: only what was measured and what was decided with it.

Five beats, one decision

    Context

    What was at stake: the content, space or experience, and for whom.

    The question

    The specific question the client needed answered.

    What was measured

    What Emogg Analytics measured, and with what kind of setup.

    The finding

    What the data showed that was invisible to the naked eye.

    The decision

    What the team did differently because of that finding.

What was measured, and what was decided

6 published cases

More cases in preparation. We publish them as clients validate copy, figures and images.

  • No stored images

    All data is computed in real time during the event; no images or videos are stored.

  • Aggregated data

    Results describe the audience as a whole, never individual people.

  • No identification

    No one is identified, recognised or profiled. It measures flow, not people.

More on privacy and responsible use

What those who already measure say

Oriol Serra
“Emogg allowed us to capture and share the key moments of the Assembly based on the emotions of our members.”

Oriol Serra · Cluster Manager · INDESCAT

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