Blog
Method, learnings and judgement from the Emogg team on understanding how audiences respond to content, spaces and experiences.
Irene Gómez and Francesc Parrilla explain how Setap365 measured crowd numbers, movement and audience reaction during the UCI MTB World Cup at Pal Arinsal — and what they decided while the race was still running.
The same measurement project reads four different ways depending on who's listening: attendees, Legal, Finance and leadership. Use one message for all of them and you'll probably convince none of them.
Two weeks after the event, someone asks what we're going to change for the next edition. And the room goes quiet. The answer isn't a longer report — it's three one-page memos.
Emogg will present its solution on 19 February at the Demo Day closing the tenth edition of Cuatrecasas Acelera, after being chosen as one of seven startups from over 100 applications.
Tell us what you want to evaluate and we will propose how to do it.
