Verticals and sectors

One criterion to evaluate any content, space or experience

The context changes, the reading does not. In every sector Emogg Analytics evaluates how the audience as a whole responds while it happens, and turns it into objective data about impact.

Let's talk See the sectors

The shared criterion

Three questions that come back in every sector

What holds attention?

Which parts of the content, the journey or the session keep the audience engaged, and which ones lose them.

Where is the impact?

At what moments and in which areas something relevant happens, with its timestamp and its intensity.

What can we improve?

What to repeat, what to rewrite and what to drop, with a criterion that is comparable across editions and formats.

The sectors

Eight contexts where it is already applied

Events and MICE

The challenge: Congresses, conventions and corporate days where the only evidence is usually the closing survey and the headcount.
What Emogg evaluates: How the audience responds block by block: talks, panels, activities and breaks, all on the same scale.
The decision it enables: Build the script for the next edition: which formats to repeat, which running times to adjust and which speakers work best.

Experiential marketing and activations

The challenge: Brand activations and trade-show stands judged by footfall and leads, with no idea of what happened inside.
What Emogg evaluates: Which areas and elements of the stand hold attention, and at what times of day the impact happens.
The decision it enables: Redesign the journey, reposition key elements and justify the investment with data from the space itself.

Spaces and architecture

The challenge: Rooms, routes and installations designed on paper, with no objective reading of how they are lived in afterwards.
What Emogg evaluates: How visitors as a whole behave along the route and which areas work as high points.
The decision it enables: Adjust the layout, the signage and the pace of the route before locking the final design.

Retail

The challenge: Stores and commercial spaces that measure sales and traffic, but not the quality of the in-store experience.
What Emogg evaluates: How the public responds in specific areas, window displays, launches and point-of-sale actions.
The decision it enables: Prioritise which areas to redesign and which actions to scale across the rest of the network.

Sport and large venues

The challenge: Stadiums, competitions and sponsorships whose value is estimated through visual impacts and declared audience.
What Emogg evaluates: How the crowd responds during the event and in the moments linked to each sponsor.
The decision it enables: Prove the real value of sponsorship and fine-tune the production of the show and of the downtime.

Healthcare and medical communication

The challenge: Medical congresses, clinical training and research projects that demand evidence and maximum caution with data.
What Emogg evaluates: The aggregated response of the auditorium to dense technical content, with no data that identifies anyone.
The decision it enables: Adjust the density and order of the content and document the learning impact with objective data.

Culture and exhibition spaces

The challenge: Museums, exhibitions and shows that assess their programme through box office and exit surveys.
What Emogg evaluates: How each piece, room or passage of the work is received throughout the visit or the performance.
The decision it enables: Reorder the route, adjust the timing and programme the next season with a clear criterion.

Training and audiovisual content

The challenge: Courses, corporate videos and communication pieces assumed to work, without knowing where the audience drops off.
What Emogg evaluates: Minute-by-minute attention from a significant sample of viewers, and the exact drop-off points.
The decision it enables: Cut, rewrite or reorder the content before rolling it out to the whole organisation.

Case studies

Real applications by sector

We are preparing the detailed write-up of each project with verified client data.

[PENDING]

See case studies

Privacy

No images or videos are stored
Processing happens in streaming; no image or video is kept once the data is obtained.
Aggregated, anonymous data
The reading is made on the audience as a whole, not on specific people.
No personal identification
No data that could identify anyone is extracted or kept: the reading is made on the audience as a whole.

Privacy and responsible use

Testimonials

What those who already measure say

“Emogg allowed us to capture and share the key moments of the Assembly based on the emotions of our members.”

Oriol Serra · Cluster Manager · INDESCAT

Which sector do you work in?

Tell us the context and we will tell you honestly whether Emogg Analytics can evaluate it.

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