Content
Talks, videos, training, product presentations. Which parts hold attention and which ones lose it.
The product
A technology to evaluate content, spaces and experiences
Emogg Analytics reads the response of a significant sample of the audience as it happens and turns it into objective data: what holds attention, which moments work and what to change next time.
What is evaluated
Three objects of measurement, one criterion
Spaces
Booths, rooms, routes and zones within a venue. Where impact happens and where nothing does.
Experiences
Events, activations and full visits. How the audience as a whole behaves from start to finish.
How it works
From the room to the report in four steps
Sensors
Fast, non-intrusive, GDPR-compliant setup, configured for the capacity and layout of the room or space.
Live reading
Body and gesture patterns of groups, processed in real time and always in aggregate.
Live data
A dashboard shows attention levels and indicators while it happens, so you can react during the session.
Report
A strategic document with the full reading and the decisions worth taking afterwards.
The nine indicators
Nine readings of the relationship between content and audience
No indicator is good or bad in itself: it describes the relationship between the content and the audience as a whole, never an individual's state of mind. They are organised into an attentional level (Focus), six experiential ones and two headline readings.
Focus
How much attention the audience holds on what is happening. It is the precondition: without focus, everything else measures on a thin base.
Activation
How much response energy the content raises: the audience reacts with amplitude to what is going on.
Gravity
How much weight the content takes on for the audience: what cannot be taken lightly.
Attenuation
How much amplitude the response loses: stretches of calm, rest or a drop in the general level.
Dissonance
How much what is presented fails to fit those receiving it: mismatch and the audience's critical spirit.
Impact
Moments of sudden, unexpected response. This is the indicator that pinpoints specific instants on the timeline.
Saturation
When the stimulus exceeds the audience's capacity: density, simultaneity or duration above the threshold.
Intensity
How much response there was in total: the equally weighted sum of the six experiential indicators.
Valence
Which sign the response carries: whether surface response or deep response prevails.
Live
The data shows up while it happens
The dashboard shows attention levels and indicators for the audience as a whole during the session. Whoever runs the event can extend, cut or reorder in the moment.
The report
What you get afterwards
Once it ends, the report can be downloaded from the dashboard: a full reading of the event, block by block, with the key moments and the decisions worth taking next.
Pages from a real sample report.
Benefits
Who it is for
Marketing
Objective evidence of which messages and formats work, before investing in the next campaign.
Event managers
A shared criterion to compare talks, blocks and activations and build the script for the next event.
Leadership and sponsorship
A demonstration of the return of the experience that goes beyond the final survey.
Privacy
No images or videos are stored
Processing is in streaming; no image or video is stored once the data is obtained.
Aggregated and anonymous data
The reading is taken from the audience as a whole, not from specific individuals.
No personal identification
No data that could identify anyone is extracted or kept: the reading is taken from the audience as a whole.
FAQ
What people usually ask us
What do you want to evaluate?
Tell us the content, the space or the experience and we will tell you honestly whether Emogg Analytics can measure it.