- Client
- Indescat
- Sector
- MICE
- Type
- Interactive experiences
- Year
- 2025
Indescat, the Catalan sports industry cluster, held its annual members' assembly on 19 June 2025 at the Fundació Joan Miró in Barcelona, with around 160 people attending across the morning. Emogg had measured the assembly the previous year and shared the readings with the room. For the 2025 close, Indescat wanted something that would lift the audience without falling back on a raffle or the usual quiz.
Could an audience's response, read live, stop being a report delivered afterwards and become the closing act of the event itself?
Emogg built Pongg, a purpose-made take on the classic paddle game. The room was split down the middle and each half moved its own paddle with its own response: sustained attention and energy of response, read by one sensor on each side. The game was projected across a full wall, cinema-scale, with the score in plain view. Three matches, best of three points. The sensors went unnoticed — the screen was the thing on show.
It worked. The reading of the audience went in as a game variable and came out on the wall with nothing in between — no report, no waiting, and no second take, in front of 160 people. The two sides were competing on the two patterns any organiser wants from an event — which half held its attention, which half gave more — turned into something the room could watch move. It was the first time Emogg's API had been deployed with a live client.
The score mattered least. The room picked a side, cheered it on, and carried the contest into lunch. Indescat got the close it was after, and the relationship kept growing: the two now work together on spatial analytics projects.
Emogg uses no biometrics and no individual profiling: it reads the response of groups, never of individuals.
