- Client
- Grandvalira Resorts
- Sector
- Sport
- Type
- Competition
- Year
- 2026
Grandvalira Resorts organised the WHOOP UCI Mountain Bike World Series round held at Pal Arinsal, Andorra, from 10 to 12 July 2026, with three disciplines — Short Track, Olympic cross-country and downhill — spread across two sites: Caubella, home to the sponsor Village and the cross-country course, and Fontanals, with the downhill grandstand and finish area. It is a mountain venue, with no gates and no controllable capacity. Until this edition, the only objective figure the organisers had was ticket sales.
What is each space and each moment of the competition actually worth, when the only thing on record is how many tickets were sold?
Eight capture points across both sites, over the three days. On one side, Emogg Flows: footfall and dwell time in the Village, at the access points and around the competition areas, with contacts and average time per area for each sponsor stand, and the real split between the two routes into the downhill site. On the other, Emogg Experience: response indicators in the grandstand, the finish area and the gondola access, with the finals day cross-referenced minute by minute against the official run of show — races, podiums, activations and sponsor blocks. Emogg's technology measures flows, not people: no biometrics, no identification, no profiling.
The place most people walk through, the place they stop longest and the place they react hardest turned out to be three different places. The stand that drew the most brand contacts was not the one with the highest average dwell time, and the Village's longest-dwell spot was not a stand at all but a transit area. At the downhill site, the grandstand accumulated the largest volume of response across the event while the finish area — far smaller — recorded the highest relative activation. And during the finals, both sponsor video blocks fell outside the day's two windows of peak attention.
Grandvalira's events and marketing team accessed live data through the Emogg dashboard across all three days of competition, and received the full report at the close. In doing so they obtained, for the first time at this event, objective measurement of what each zone of the venue and each moment of the run of show is worth: the basis for pricing and placing sponsorship by the impact it generates rather than by the square metres it occupies.
Emogg's technology measures flows, not people: no biometrics, no identification, no profiling.
